FOR IMMEDIATE RELEASE: Snuggle Up Pals

Snuggle Up Pals arriving March 15th at Costco, Sam’s Club and BJ’s Wholesale Club! Chicago, Illinois – February 25, 2010 –SoftPlay, Inc. has announced the release of their new soft book line – Snuggle Up Pals. The books will be available for a limited time, beginning March 15th at Costco, Sam’s Club and BJ’s Wholesale Club.

“These soft, plush books feature embroidery, rich fabrics and beautiful illustrations,” says Michelle Underhill, Product Development Director of SoftPlay. “They are two products in one—a classic story book and a plush friend—making them a great value.”

Each Snuggle Up Pal has its own classic story which conveys essential life lessons: Chicken Little learns the folly of jumping to conclusions, The Frog Prince teaches a princess the importance of friendship and keeping a promise while The Tortoise and the Hare is a wonderful tale of determination.

Developed under the guidance of child development expert, Dr. Carol Andrew, these books are perfect for on-the-go learning and encourage early language development. Not only are Snuggle Up Pals educational, they are also an opportunity for a book to become a child’s beloved plaything. Be on the look-out for the Snuggle Up Pals and collect all three: Chicken Little, The Frog Prince and The Tortoise and the Hare.

Contact: Michelle Underhill, Product Development & Marketing Director SoftPlay, Inc. munderhill@softplayforkids.com http://www.softplayforkids.com 773-509-0707

SOFTPLAY AWARDS

SoftPlay has been recognized as among the best of the best, garnering awards from many prestigious organizations. Below is a current list of awards for SoftPlay products.

SOFTPLAY CONTINUES TO LEAD THE WAY WITH INNOVATIVE CHILD DEVELOPMENT PRODUCTS AT BEA 2008

CHICAGO, IL—(May 20, 2008)—SoftPlay, Inc. will debut new learning toys at the Book Expo of America. Each product SoftPlay offers is designed to emphasize classic play patterns and early language development. By keeping these important focuses at the core of everything they do, SoftPlay helps children ages birth to age five learn, explore and discover as they play.

SoftPlay works in partnership with noted child development expert, Dr. Carol Andrew. Dr. Andrew’s research on child development provides a valuable foundation for her work with SoftPlay and she uses SoftPlay products with her patients.

SoftPlay will feature following new products and others at the 2008 Book Expo of America:

Soft Cloth ABC Book and Door Hanger
“Hang it up for me to see, now I know my ABCs!” Give your child an early start on learning with this Soft ABC Book and Alphabet Pockets! This product features both the alphabet door hanger, with 26 pockets that hold soft characters whose names begins with the letter printed on the pocket, and the soft cloth My Very First ABC Book. Children love playing peek-a-boo and placing the small characters into the pockets, developing fine motor skills and spatial concepts. When a child matches a character to a picture in the book, this optimizes the learning of letters and even some first words.
Ages: 1 year and up
SRP: $29.95

My Big Lift ‘n’ Look Soft Foam Books
The chunky foam pages of these big books are just right for little hands. The colorful, foil-enhanced pictures and interactive approach of these books keep children busy, and learning for hours. Foam pieces lift out to reveal more pictures underneath and can be moved to different places inside the book for hands-on learning. These big Lift ‘n’ Look books are now available in 2 titles: Colors, Shapes, and Numbers and ABC.
Age: 2 years and up
SRP: $24.95

Soft Cloth Books
The Soft Cloth Book line of product provides children with a very early start toward reading and learning. Not only do these books provide a starting point for young babies to begin to develop reading and cognitive skills, but they also are very durable—with the ability to endure a baby’s long-lasting curiosity. SoftPlay’s Soft Cloth Books are also the best choice for baby’s first books because all interactive parts are safely secured inside the books.

Elmo’s Christmas Countdown
Young kids will giggle with Elmo and Abby, and learn to count, as they team up with an elf to find ten blocks and save Christmas. This book is sure to become a holiday classic, as its release coincides with the DVD release of “Elmo’s Christmas Countdown”—a star-studded holiday special featuring Ben Stiller, Sheryl Crow, Alicia Keyes, and more! Enjoy the bright colors, exciting images, moveable pieces, textures, and early learning themes woven into each page encouraging early language development.
Age: 6 months and up
SRP: $19.95

Twinkle, Twinkle Elmo! A Bedtime Book and Elmo Loves Red! A Book About Colors Young kids will love these two new titles, "Twinkle, Twinkle, Elmo!" and "Elmo Loves Red!", both featuring full color printing. Filled with hands-on activities and fun-to-feel textures, these interactive soft cloths books are excellent early language development tools. Curious kids develop important motor skills while they explore textures.
Ages: 6 months and up
SRP: $19.95

Classic Soft Cloth Books
Babies and tots learn with hands-on activities and fun-to-feel textures. These interactive soft cloth books are an excellent early language development tool. Curious kids develop important motor skills while they explore textures, flaps, and other moveable parts. These classic soft cloth books feature full color printing that can be found in three different titles: "Old MacDonald’s Counting Farm," "My First Quiet Book," and "My First Mother Goose Rhymes."
Ages: 6 months and up
SRP: $8.99

SOFTPLAY MAKES 2008
A “FUN TIME TO LEARN!™”

CHICAGO, IL—(September 5, 2007)—SoftPlay, Inc. will debut new learning toys at the Dallas American International Fall Toy Show. Each product SoftPlay offers is designed to emphasize classic play patterns and early language development. By keeping these important focuses at the core of everything they do, SoftPlay helps children ages birth to age five learn, explore and discover as they play.

SoftPlay works in partnership with noted child development expert, Dr. Carol Andrew, to ensure that each product in their line is designed to foster early language development and encourage child/caregiver interaction. Dr. Andrew’s research on child development provides a valuable foundation for her work with SoftPlay and she uses SoftPlay products with her patients.

SoftPlay will be featuring these and other products at the 2007 Fall Toy Preview:

StoryWheels™
Each StoryWheels vehicle contains a variety of activities and sounds to keep children engaged in interactive play that will stimulate their imagination and help develop motor skills. When playtime is done, cuddle up and read the soft, cloth book - tucked neatly in the undercarriage - for a delightful, rhyming story about the vehicle's special adventure! Collect all 5: Firetruck, Train, Truck, Car and Pony Rides.
Ages: 6 months to three years
SRP: $19.95

Display & Play® 3-D Felt Playsets
Full of endless interactive play, these felt Playsets offer children the freedom to let their imaginations soar with varied, open-ended play patterns and classic themes. Each Display & Play® 3-D Felt Playset includes 25 colorful felt play pieces and multiple story scenes. The giant centerfold playscene folds out for extensive story building.
Ages: 3 years and up
SRP: $29.95

3D Story-Magnets™
INTERACTIVE STORY LEARNING THAT STICKS! Treasure Hunt, Busy Farm and Noah’s Busy Ark books combine an engaging story with an interactive learning experience. The magnetic pieces are used to complete the pictures and act out the story on each page. It's a great way for your child to develop valuable cognitive skills while becoming fully involved in an entertaining and fun adventure!
Ages: 2 and up
SRP: $19.95

Connect-A-Book™
Colorful illustrations help teach over 100 words in each of these sets of 26 books! Children will have fun linking the books together to build new words using the “magical” magnetic feature. Cover all the early learning basics with the Alphabet Set and the Numbers, Shapes and Colors Set.
Ages: 3 to 6
SRP: $24.95

Peek-A-Boo Pals
Two books in each set! These cuddly, plush, animal books feature fun-to-read rhymes and lift-a-flap activities to encourage early language development and build essential motor skills. Choose from Pet Set, Farm Set and Jungle Set. Ages: 6 months and up
SRP: $19.95

Lift & Look Books
Lift & Look Colors and Shapes books feature chunky, soft, lift-out pieces. The shiny, foil-enhanced pictures and fun, interactive approach to learning are sure to delight young children and keep them busy—and learning—for hours!
Ages: 2 years and up
SRP: $12.95

SoftPlay, Inc. was founded in 1995 and is a privately-held manufacturer of award-winning, high-quality, interactive books and cloth toy products for children. SoftPlay products can be found at a variety of mass market and specialty retailers or ordered direct via www.softplayforkids.com. New titles and formats are created each year, complementing an active backlist of evergreen titles.